Your Old Droog - PACKs (CD)
After seemingly coming out of nowhere, Your Old set the internet aflame in 2014 with his self-titled debut EP, catching the attention of bloggers all over the web from New York Magazineâs Vulture to NahRight.com. Before long, conspiracy theories started and people began to posit that Droog was another older, legendary New York rapper in disguise. Profiled in The New Yorker, Droog (meaning âfriendâ in Russian) set the record straight about who he was: a twenty-something Ukrainian immigrant who fell in love with hip-hop when he arrived in South Brooklyn as a small child. The timbre of his voice resembled that of a hip-hop legend but Droogâs content had more to it than street dreams or observations from a project window. His music reflected his own unique life experience as he referenced everything from sports, to crime, to Seinfeld and C-Span in his rhymes. He was an intelligent hoodlum with a stand-up comedianâs sense of humorâunafraid to be as self-deprecating as he was self-aggrandizing.
On his critically-acclaimed debut, the Your Old Droog LP, he vowed to âbring back storytellingâ and now on his sophomore album, PACKs, Droog delivers on that promise. In addition to the raw rhyme displays on songs like the Alchemist-produced, âWinston Redâ Droog flexes his narrative muscles both comically (âMy Girl Is A Boyâ) and dramatically (âG.K.A.Câ) on this new album. For instance, the single âYou Can Do It (Give Up)â is an ode to practicality over fantasy told in three vignettes. Co-produced by Edan, and Y.O.D. himself âYou Can Do It (Give Up)â is almost the bizarro version of Biz Markieâs âVapors.â The reclusive Edan also produces and appears on the raucous posse cut âHelpâ with Ratking frontman Wiki.The three MCâs trade bars over an explosive beat that is as inspired psychedelic rock as it is hip-hop.
Droog also shares mic duties with fellow rap iconoclasts Danny Brown (âGrandma Hipsâ) and Heems (âBangladeshâ) and, for good measure, comedian Anthony Jeselnik lends his dark humor to skits between songs. Besides the return of Droogâs go-to production partner El RTNC, PACKs also features production from platinum producers ID Labs (Wiz Khalifa, Mac Miller) and 88 Keys (Watch The Throne, Action Bronson, Mos Def). The sum of it all is an album that stands out from the predictable offerings of mainstream rappers today. PACKs is a project for fans of hip-hopâs fundamentals and those who are interested in the progress of the art form. Finally, an album from a new artist that rap fans can truly believe in.
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Your Old Droog - PACKs (CD)
Your Old Droog - PACKs (CD)
After seemingly coming out of nowhere, Your Old set the internet aflame in 2014 with his self-titled debut EP, catching the attention of bloggers all over the web from New York Magazineâs Vulture to NahRight.com. Before long, conspiracy theories started and people began to posit that Droog was another older, legendary New York rapper in disguise. Profiled in The New Yorker, Droog (meaning âfriendâ in Russian) set the record straight about who he was: a twenty-something Ukrainian immigrant who fell in love with hip-hop when he arrived in South Brooklyn as a small child. The timbre of his voice resembled that of a hip-hop legend but Droogâs content had more to it than street dreams or observations from a project window. His music reflected his own unique life experience as he referenced everything from sports, to crime, to Seinfeld and C-Span in his rhymes. He was an intelligent hoodlum with a stand-up comedianâs sense of humorâunafraid to be as self-deprecating as he was self-aggrandizing.
On his critically-acclaimed debut, the Your Old Droog LP, he vowed to âbring back storytellingâ and now on his sophomore album, PACKs, Droog delivers on that promise. In addition to the raw rhyme displays on songs like the Alchemist-produced, âWinston Redâ Droog flexes his narrative muscles both comically (âMy Girl Is A Boyâ) and dramatically (âG.K.A.Câ) on this new album. For instance, the single âYou Can Do It (Give Up)â is an ode to practicality over fantasy told in three vignettes. Co-produced by Edan, and Y.O.D. himself âYou Can Do It (Give Up)â is almost the bizarro version of Biz Markieâs âVapors.â The reclusive Edan also produces and appears on the raucous posse cut âHelpâ with Ratking frontman Wiki.The three MCâs trade bars over an explosive beat that is as inspired psychedelic rock as it is hip-hop.
Droog also shares mic duties with fellow rap iconoclasts Danny Brown (âGrandma Hipsâ) and Heems (âBangladeshâ) and, for good measure, comedian Anthony Jeselnik lends his dark humor to skits between songs. Besides the return of Droogâs go-to production partner El RTNC, PACKs also features production from platinum producers ID Labs (Wiz Khalifa, Mac Miller) and 88 Keys (Watch The Throne, Action Bronson, Mos Def). The sum of it all is an album that stands out from the predictable offerings of mainstream rappers today. PACKs is a project for fans of hip-hopâs fundamentals and those who are interested in the progress of the art form. Finally, an album from a new artist that rap fans can truly believe in.
Product Information
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Shipping & Returns
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Description
After seemingly coming out of nowhere, Your Old set the internet aflame in 2014 with his self-titled debut EP, catching the attention of bloggers all over the web from New York Magazineâs Vulture to NahRight.com. Before long, conspiracy theories started and people began to posit that Droog was another older, legendary New York rapper in disguise. Profiled in The New Yorker, Droog (meaning âfriendâ in Russian) set the record straight about who he was: a twenty-something Ukrainian immigrant who fell in love with hip-hop when he arrived in South Brooklyn as a small child. The timbre of his voice resembled that of a hip-hop legend but Droogâs content had more to it than street dreams or observations from a project window. His music reflected his own unique life experience as he referenced everything from sports, to crime, to Seinfeld and C-Span in his rhymes. He was an intelligent hoodlum with a stand-up comedianâs sense of humorâunafraid to be as self-deprecating as he was self-aggrandizing.
On his critically-acclaimed debut, the Your Old Droog LP, he vowed to âbring back storytellingâ and now on his sophomore album, PACKs, Droog delivers on that promise. In addition to the raw rhyme displays on songs like the Alchemist-produced, âWinston Redâ Droog flexes his narrative muscles both comically (âMy Girl Is A Boyâ) and dramatically (âG.K.A.Câ) on this new album. For instance, the single âYou Can Do It (Give Up)â is an ode to practicality over fantasy told in three vignettes. Co-produced by Edan, and Y.O.D. himself âYou Can Do It (Give Up)â is almost the bizarro version of Biz Markieâs âVapors.â The reclusive Edan also produces and appears on the raucous posse cut âHelpâ with Ratking frontman Wiki.The three MCâs trade bars over an explosive beat that is as inspired psychedelic rock as it is hip-hop.
Droog also shares mic duties with fellow rap iconoclasts Danny Brown (âGrandma Hipsâ) and Heems (âBangladeshâ) and, for good measure, comedian Anthony Jeselnik lends his dark humor to skits between songs. Besides the return of Droogâs go-to production partner El RTNC, PACKs also features production from platinum producers ID Labs (Wiz Khalifa, Mac Miller) and 88 Keys (Watch The Throne, Action Bronson, Mos Def). The sum of it all is an album that stands out from the predictable offerings of mainstream rappers today. PACKs is a project for fans of hip-hopâs fundamentals and those who are interested in the progress of the art form. Finally, an album from a new artist that rap fans can truly believe in.

















